- Bachelor's degree or above in Marketing / Business Management or related field
- At least 5 years experiences in Marketing.
- Proven experience running all marketing scope for get more potential clients and also business expansion opportunity.
- Management Experience with subordinates
- Previous experience in cosmetic business is a plus.
- High level of computer literacy
- Fluent English and international experience
- Ability to multitask and handle several projects at one time, managing priorities from multiple requests
- Self-motivated, driven and determined individual with strategic mindset – ability to translate data to business strategy
- Strong analytical skills and business acumen, with demonstrated data driven approach to business management
- Highly motivated with passion to work in fast-paced and dynamic business environment
- Proven experience in a direct marketing communications role in a B2C environment – across all channels
- Excellent collaboration and communication skills with ability to influence, inspire, and build solid relationships with both internal and with external stakeholders
- Strong time management and planning skills, with a high degree of proactivity and organization.
- High numeracy and literacy, with the ability to produce top quality written reports.
- Experience of devising and implementing strategic marcomms plans to support business objectives and implementing those plans with team and agency support
- An excellent understanding of search engine ranking; solid understanding of Google Analytics and social media platforms
Marketing Manager Job Responsibilities:
- Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives.
- Maintains research database by identifying and assembling marketing information.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
Marketing Analyst Job Duties:
- Provides actionable overall market and customer insights to address key strategic questions.
- Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience.
- Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
- Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.
Digital Marketing Job Duties:
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Collaborates with internal teams to create landing pages and optimize user experience.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Monitors budgets by comparing and analyzing actual results with plans and forecasts.
Marketing Coordinator Job Duties
- Markets products by developing and implementing marketing and advertising campaigns.
- Tracks sales data, maintains promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares report.
- Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
- Prepares marketing reports by collecting, analyzing, and summarizing sales data.
- Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
- Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
Marketing and Sales Manager Job Duties:
- Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
- Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
- Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
- Identifies marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share.
E-Commerce and Social Commerce Job duties;
- Identifies social commerce and e-commerce site features based on strategic priorities, industry experience, customer feedback, and marketplace research and implements with cross functional team.
- Creates product (website) testing and features roadmap with the end goal of constantly increasing conversion, cart size, average order value, and revenue.
- Manages the user experience of the website including site investigation, content development, checkout funnel and promotional campaigns, order fulfillment, collections, customer service and after sale service.
- Lead weekly and monthly performance-review meetings for e-commerce properties, for the purpose of optimizing and scaling their performance
- Work collaboratively with Sales, Product, and Customer Care teams to execute omnichannel campaigns that drive toward business objectives and maximize sales result
- Develop and carry out the join strategic E-Commerce business plan with key customers to drive commercial performance as well as strengthening seamless customer journey.
- Drive and lead the working collaboration with customer/platform, company off-line and digital media agency to deliver best in class online execution and gaining optimal customer experience.