• Knowing the basics of marketing
• Having creative and good presentation skills
• Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
• Know how to plan, create and implement a marketing strategy
• Understand the key measurement tools available
• Developing social presence and advocating brands effectively
• Stay current in marketing trends and news e.g. Google updates and changes in algorithms
Responsibilities
• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for digital marketing campaigns
• Assist in online marketing activities by demonstrating expertise in various areas (content development and
optimization, advertising, planning)
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate online channels
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing
strategies
• Undertake individual tasks of a marketing plan as assigned
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments